Welcome to the Keeler BMW News & Events Page. On this page you will find relevant information about current and upcoming Keeler BMW news and BMW vehicles. You will also find information about any upcoming Keeler BMW Events! Please check back often as we are continually updating this page to keep you well informed on BMW happenings. Thank you and we look forward to seeing you soon!

Keeler BMW Named as a 2015 Center of Excellence by BMW of North America

Woodcliff Lake, NJ - March 05, 2015 BMW of North America, LLC is announcing its annual Center of Excellence honors. This award recognizes the top BMW dealerships in the U.S. who have achieved an outstanding level of performance in 2014. These dealerships have shown their dedication and enthusiasm for the BMW Brand, their customers and employees.

The dealers were measured on 11 Key Performance Indicators against their peers which include, Customer First, Aftersales and Sales data. This data is then calculated to award the top performing BMW dealers. Only 9% or 32 of the 339 U.S. dealer body are awarded this yearly top honor of "2015 Center of Excellence" based on their 2014 performance.

Keeler BMW of Latham, NY has earned this distinction for 2015 by demonstrating consistently superior performance, with a combination of sales leadership and customer satisfaction that placed them at the very top among BMW dealers.

"I congratulate these Center of Excellence winners for their great achievement," said BMW of North America President and CEO Ludwig Willisch.  "Many of those on the list have earned COE honors over multiple years. To me, the achievement is evidence that these centers know how to continuously delight their customers. I hope they will proudly display their COE recognition and I know they will certainly enjoy the rewards."

Keeler BMW presents its quarterly New Owner's Clinic

Think of it as a housewarming for your BMW.  Let us help you get acquainted with our Keeler BMW Service Department, facility, staff and the many new products that are available through the BMW Center at Keeler Motor Car Company.  If you own a new BMW we invite you, your vehicle and a guest to attend one of our exclusive Service Seminar Events designed to help you get the most out of your new automobile.

The events will familiarize you with our service and parts department personnel and process, along with your vehicle service requirements.  You will also be invited into our workshop for technical demonstrations and information.

If you own a New BMW and would like to attend one of our Service Seminars please call us at 518-785-4197 ext. 146 or email customersupport@keeler.com.

Keeler BMW Wins the Center of Excellence Award

Keeler Motor Car and Keeler BMW are proud to announce that Keeler BMW has received the prestigious Center of Excellence award for its strong performance in 2009.

This year, there were 21 BMW Centers awarded this honor - an elite group that outperformed their peers in "the three core competencies of operational excellence, outstanding brand representation and the consistent delivery of a premium customer experience."

Congratulations to our outstanding staff of sales and service professionals at Keeler BMW! Everyone on our staff does a terrific job, and it's great to see them recognized for those efforts!

Congratulations to the Keeler Collision Center Team!

Keeler Motor Car Company is the only BMW Certified Collision Center in upstate New York! What does that mean to you, the consumer? We have factory trained technicians with all of the latest tools and equipment recognized by BMW to repair your vehicle back to manufacturer specifications. We have an Elektron Multispot Welder on premises. This hi-tech welder enables us to duplicate all factory welds and it is recognized by BMW. We are also an authorized aluminum repair facility for BMW!

So put your mind at ease and make the right decision: Keeler Motor Car Company Collision Center- where only the highest quality of repairs are accepted.


Keeler BMW

1111 Troy-Schenectady Rd
Directions Rte. 7
Latham, NY 12110

  • Sales: 518-586-5719
  • Service: 518-586-5717
  • Parts: 518-586-5718


  • Monday 8:30am - 7:00pm
  • Tuesday 8:30am - 7:00pm
  • Wednesday 8:30am - 7:00pm
  • Thursday 8:30am - 7:00pm
  • Friday 8:30am - 6:00pm
  • Saturday 8:30am - 5:00pm
  • Sunday Closed